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Work with leads and understand the lead score

Short answer: Leads are people who may buy but are not yet qualified. Each lead gets a score from 0 to 100 with the reasons shown (Why this score), and is assigned to an owner by your routing rules. Contact, qualify or unqualify a lead from its page.

Verified for PVology 0.30.0 · updated 2026-10-11

Steps

  1. Open CRM → Leads and choose Add lead (or wait for leads from the website form or an import).
  2. Open a lead to see its score. Open Why this score to see each rule that added points.
  3. Log a call, meeting, email or note on the lead. The first contact sets the lead to Contacted.
  4. When the need, budget, decision maker and timing are clear, choose Qualify. If it is not a fit, choose Unqualify and give the reason.

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