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Automate routine sales work and run follow-up sequences

Short answer: CRM Admins set automations in CRM → Settings → Automation: when something happens (a lead is created, a deal changes stage, a deal is won), check conditions, then create a task, assign an owner, add a tag, notify or start a sequence. Sequences turn timed follow-up steps into tasks for the owner.

Verified for PVology 0.30.0 · updated 2026-10-11

Steps

  1. Open CRM → Settings → Automation and start from a template or a new automation.
  2. Choose the trigger, add conditions (for example source contains web form), add one or more actions and save. Use Switch on or Switch off at any time.
  3. Check the runs list to see what each automation did, and why a run was skipped or failed.
  4. For follow-up, open CRM → Settings → Follow-up sequences, add timed steps (email to write, call, task) and activate the sequence. Enroll a person from their record.

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