Fewer, better metrics: designing dashboards that support decisions
A dashboard should help someone decide what to do next. A simple test for every metric you display.
Management Insights4 min read
It is easy to build a dashboard with dozens of numbers. It is much harder to build one that changes what people do. The difference is usually not the data, but the question each metric is meant to answer.
A simple test
- What decision does this information help someone make?
- Who makes that decision, and how often?
- What would they do differently if the number changed?
- Is there a simpler signal that answers the same question?
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Editorial insight from PVology. This article is general information, not professional advice for a specific situation.